How Toy's Landscape Company Used Video Content to Fill Their Pipeline and Show Up Where It Matters

Toy's Landscape Company had the crews, the equipment, and the reputation. What they didn't have was a consistent way to show it. A year into their content retainer with Orchard Eight Media, that's changed.

Toy's Landscape crew on a job site in Butler County, PA

The situation before

Before working with Orchard Eight, Toy's Landscape was doing what most contractors do — posting when they remembered, mostly photos, occasionally graphics from their Google and Meta ad campaigns. The content wasn't bad, it just wasn't consistent. And inconsistency on social media is almost the same as being invisible.

Ryan Toy, owner and GM, knew the company's work spoke for itself on the job site. The challenge was getting that same impression across to homeowners who hadn't hired them yet — people scrolling through Facebook or Instagram trying to decide who to call.

Ryan had read Marcus Sheridan's They Ask, You Answer and came away convinced that authentic, educational video content was the right direction for the business. He just needed someone to help execute it consistently. That's where Orchard Eight came in.

What we built together

Starting in July 2025, Orchard Eight began showing up at Toy's job sites twice a month. The goal wasn't to make polished corporate content — it was to capture the real work, the real crew, and the real process in a way that felt authentic to who Toy's actually is.

Because Ryan had already bought into the They Ask, You Answer philosophy, the content strategy had a clear direction from day one: answer the questions homeowners actually have before they ever pick up the phone. What does a retaining wall installation actually look like? How long does a landscaping project take? What does the crew show up with? Video answers those questions faster and more convincingly than any written description ever could.

The short-form content — Reels and Facebook videos — kept Toy's showing up consistently in feeds week after week. The longer-form videos served a different purpose: they were embedded into the Toy's website and linked directly in sales emails to prospects, giving those conversations a level of credibility that photos alone never could.

The content in action

Two examples of the short-form content produced as part of the monthly retainer:

What happened

By spring 2026 — less than a year into the retainer — Toy's pipeline was strong and the phone was ringing consistently. Ryan noted the difference directly, pointing to the steady content presence as what was driving new inquiries.

That kind of momentum doesn't come from one viral video. It comes from showing up week after week in the feeds of homeowners who are already thinking about their yard, their driveway, their retaining wall. By the time those homeowners are ready to call someone, Toy's Landscape is already the company they recognize and trust — because they've been watching them work for months.

The kind of craftsmanship that sells itself — when people can actually see it.

The bigger picture

What Toy's Landscape proves is something that applies to almost any home services business in the Pittsburgh area: the companies doing the best work aren't always the ones getting the most calls. The ones getting the most calls are the ones that show up consistently where their customers are looking.

Social media video — done consistently and authentically — is the most direct path from doing great work to being known for it.

If you're a contractor in the Pittsburgh area doing good work and wondering why your phone isn't ringing the way it should be, the answer is probably simpler than you think. Here's what it costs to get started →