How Orchard Eight Helped Peters Pasta Execute a Viral YouTube Campaign — Including a 1.4 Million View Collab With Mr Beast

Ryan Peters had already built one of the most recognizable food creator brands on the internet — 5.1 million TikTok followers, 2.5 million on YouTube, 830K on Instagram, a loyal audience, and a series going viral. What he needed for his biggest productions was a long-form video partner who could keep up. That's where Orchard Eight came in.

By early 2023, Peters Pasta was one of the most recognizable food creators on the internet. Ryan had spent years developing his voice, his style, and his audience — built across TikTok, YouTube, and Instagram with millions of followers across each platform. But he was in the middle of something that demanded more: the Double the Eggs series, a viral challenge where he doubled the number of egg yolks used in each pasta batch, video by video, until he reached thousands of eggs.

The series was already getting massive engagement on TikTok. But the biggest installments — 4,000 eggs and 10,000 eggs — needed to live on YouTube. They were too big, too complex, and too logistically demanding to be captured in a 60-second clip. Ryan needed a production partner who could step into his world, understand his style immediately, and deliver long-form content at the level his audience expected.

How we worked together

The approach from day one was simple: go with the flow and serve the content. Ryan had a clear vision for what Peters Pasta looked and felt like. The job wasn't to impose a production style — it was to learn his language quickly and elevate what he was already doing.

Orchard Eight came in for the 4,000 egg installment first. A massive undertaking involving thousands of eggs, a commercial kitchen, and a production scale that dwarfed anything Ryan had done on his own. We captured it, edited it, and delivered a long-form YouTube video that fit seamlessly into the Peters Pasta brand.

It got 700,000 views.

The Mr Beast video

The 10,000 egg video was a different level entirely. Ryan had brought in Mr Beast — one of the most followed creators on the planet — as a collaborator. The production stakes were higher, the audience expectations were higher, and the margin for error was essentially zero.

Orchard Eight was there for all of it. Same approach — adapt, stay flexible, deliver. The result was a long-form YouTube video that felt completely authentic to the Peters Pasta brand while handling the added complexity of a major collab.

The ongoing partnership

The Double the Eggs series was the start of a relationship, not a one-off job. Since 2023 Orchard Eight has produced 27 long-form YouTube videos for Peters Pasta — with number 28 on the way — across a range of formats and productions.

That includes a full podcast series filmed in a kitchen studio environment using a multi-camera, multi-microphone setup — a different discipline entirely from the large-scale challenge videos, but approached with the same flexibility and attention to Ryan's style.

The partnership has also taken Orchard Eight on the road. We've traveled with Peters Pasta to multiple cities to produce travel destination videos created in partnership with local tourism boards — productions that blend food content, travel storytelling, and destination marketing into something that works for Ryan's audience and the boards he's partnering with.